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Absolute Risk Reduction: Your Secret Weapon in Literature Evaluation

If you read this post, you'll be 43% less likely to get a C or below on your next journal club. 

Of course. That's the relative risk (RR) we're reporting. But that's fine, right? That's all anyone ever reports. If you peruse through any given journal article, that's what you'll find. If you read some story about a new wonder drug you'll find RR there too. RR even shows up in news stories about that popular diet all of the celebrities are talking about. 

So great. RR is the bees knees then, right? Maybe not...